11outof11 - A Blog For Business Owners Looking To Grow

Why You Should Outsource Your Next Marketing Project

Doing marketing seems fun and something you should be spending time on. But the key to success in marketing is continuous improvement and consistency.

Let’s face it, that’s difficult when you’re also busy trying to run your company.

As Forbes states: “Outsourcing your marketing team has recently become a more common practice. And since there is still a very small community of successful, talented and experienced ‘growth hackers’ – or digital growth experts – trying to secure one full-time can cost well into six-figures per year. For new companies, or a company just exploring digital, this makes little sense.”

3 Convincing Reasons To Outsource Your Next Marketing Project

1) Bridge The Knowledge Gap

Do you know what makes a great headline?

Do you have the time to A/B test email subject lines?

Do you know which color button converts more website visitors into leads?

If you don’t know the answers to these questions, then it’s time to consider outsourcing your marketing. A marketing strategist and online marketing expert has both the interest and time to figure these critical factors out for your business.

2) Free Up Your Time

Marketing your business is always time well spent. But is it your time well spent?

When you’re not burdened with worrying about getting the next campaign out or the looming deadline of your next customer event, you’re freed to do what you do best.

And truthfully, your company’s marketing is precious and deserves to be placed in the hands of an expert with the bandwidth to make impressive, consistent and results-driven campaigns.

3) Adjust Based On Results

More than likely, you feel lucky to just get any sort of marketing out there right now. You probably don’t have any time to evaluate the results and create a plan to continually improve upon performance.

Outsourcing your marketing enables you to do just that.

A great marketing partner provides feedback and results, along with key strategic recommendations for improving upon those results with your company’s next campaign.

In turn, your marketing is getting done with the intelligence and insight to drive business performance.

Topics: Market Your Small Business, Inbound Marketing, Outsourced Marketing