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Consumers today are mostly interested in personalized experiences. Anything less and they’ll ignore you.
That goes for their email interactions, too.
So if you’re already on a “Hi, [First Name]” basis with your email subscribers, that’s a great start.
But this is good to know: Email personalization is far more than addressing a person by their first name in a greeting or even sending messages about stuff you know they’ll respond to.
Have your potential customers gone silent? No matter how much nurturing you’ve attempted? Wake them up with a targeted re-engagement campaign.
Here’s a marketing secret: If people perceive value in your company’s communication, they’ll continue to open your emails and other correspondence even if their responses have dwindled as of late.
Your products and services might address everyone’s pain points and provide solutions for everyone’s challenges. But if you’re not running a comprehensive product-focused inbound marketing campaign to promote it, a few things can happen:
You’ve got a new customer who believes in you and buys your product. What’s the first thing you want to do for them?
Show them they’ve made the right choice.
Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.
As we step into 2024, the dynamics of consumer behavior, technological advancements, and market trends continue to shape the relationship between businesses and their prospective customers.
Upselling is a great way to suggest alternative goods or services to the customers you already have. Encouraging them to consider any product that meets their specific needs is a smart strategy. Plus, getting someone who’s already sold on your products to buy more of them can be mutually beneficial. When you promote to existing customers, they can potentially get something they’re already looking for while you make a better sale – and build trust with repeat customers in the long term.
Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.