The economic uncertainty of 2022 is something the United States hasn’t seen in 40 years. So it’s made a lot of business owners uncertain as well.
For 71% of marketers, content marketing has become more important to their organizations in just the last year. But only about 29% say their organizations are getting very successful outcomes with their current content marketing efforts.
To gain traction. It’s a popular buzzphrase for marketers and business owners these days.
But what does it really mean? And how do you build marketing traction if you’re not seeing the results you thought you would from your marketing?
If you’re a member of LinkedIn, you’ve probably noticed how C-level executives are using the platform to grow social media interactions for their businesses.
How are they doing it? The key is to develop and nurture a personal brand that features your professional credentials and unique reputation, and use it as a persuasive marketing tool that highlights your company, organization, or business.
How your company communicates as a brand is one of the most influential ways you will connect with your ideal customers.
Your company personality is defined by two related elements: brand voice and brand tone. The way to stand out in a crowd is to create thoughtful guidelines around your brand voice and tone and to use them consistently in company communication.
If you want to succeed with anything in life, you’ve got to have a plan. Most people will agree.
The same holds true for content marketing. If you want your content marketing strategy to achieve desired outcomes and be effective for your business, you have to plan it that way.
How do you write and run an email campaign that works?
Start by building an email campaign strategy based on what makes your marketing successful. Simply stated, this means sending emails that are personalized and customized for your specific target audience.
No matter what business you’re in, your company is facing a dynamic economy right now. One that compels you to make a decision about your marketing:
Should you go with a standard transactional strategy or focus more on a relational one?