11outof11 - A Blog For Business Owners Looking To Grow

 

How To Communicate Effectively As a Brand

What’s the best marketing tool to help differentiate your business so your customers can easily recognize it in a crowded marketplace?

It’s your brand identity and how you communicate as a brand.

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6 Ways to Stay on Top of Marketing Trends

The world of marketing changes moment by moment. Do you ever have trouble keeping up?

Some tried-and-true marketing axioms will last forever, but new marketing trends also impact your business. Let’s start with the marketing funnel, which provides a backdrop for some of the biggest trends of 2023 and beyond.

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Find Out How Well Your Website Is Performing With a Website Audit

What is a website audit and why is it important for achieving your marketing goals?

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How To Develop and Launch a Unique Content Plan For Your Brand

A successful content marketing plan needs the best resources to inform your strategy, the best content calendars to build a solid foundation to work from, and the best tools to better manage your results.

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Use HubSpot for Conferences and Events, Group Meetings and More

Happy that in-person events are in full swing again? We are! For B2B companies, getting together in person is  a great opportunity for networking and nurturing clients.

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How To Grow Interactions On Social Media Platforms That Drive ROI

Tired of spending too much time on social media managing too many social platforms for your business - without getting what you expect from your efforts?

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A Content Marketing Strategy to Reach Your Target Audience

Reaching your target audience is all about understandingsegmentation. To do that, you need a content marketing strategy based on:

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Should I Change My Marketing Target Segments With Buyer Personas?

There’s a lot of buzz around the way buyer personas can not only inform but transform your company’s marketing strategy. It’s easy to get overwhelmed by the depth and breadth of tools out there that help you understand your ideal customers better. It may have you wondering, Should I change my marketing target segments? How? With buyer personas or something else?

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How To Fix Underperforming Social Media Ads To Drive More Traffic

If you’re using social media ads to promote your products or services, you’re in good company. According toHubSpot, it’s the number one reason why marketers are weighing how much to spend on online ads in 2023 (the number two reason is increasing their brand awareness).

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Can ChatGPT and Other AI Tools Write My Business Content?

In November of 2022, the artificial intelligence (AI) writing tool called ChatGPT was launched by OpenAI. Almost immediately, people began using it for writing content of all types, for research purposes, and even for drafting legal documents. ChatGPT had over a million users in just five days. But what, if any, are the ramifications of using an AI tool for writing business content? Can ChatGPT write business content well? 

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