If you want to know how effective the promotion of your website is, you’ll want to track acquisition metrics like website traffic. But if you want to learn all you can about the efficacy of your website, you should be tracking engagement metrics.
Tracking website engagement metrics can help you get a better understanding of how people interact with your website once they visit. You’ll also learn how they respond to the content on your web pages.
Are you working on a marketing project and wondering, “Do I need a landing page for this?” If so, you’re reading a great resource for the answer!
In part one of our series, Improve Your Sales Leads in 2021 by Building Out Your Marketing Funnel, we discussed the definition of a marketing funnel and the benefits of building one for your business.
What is a marketing funnel and how does building a marketing funnel lead to sales? In part one of our blog series on how to build a marketing funnel, let’s break down the concept and start from the why.
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