Figuring out how much to spend on online advertising is no easy, one-size-fits-all task. When it comes to promoting your business with pay-per-click (PPC) ads and social media ads on LinkedIn or Facebook, the cost depends on several variables that are unique to your business and the digital marketing advertising arena.
Today’s businesses need a strong Inbound Marketing Manager to lead their in-house marketing departments, especially if they want to leverage the support of their top-notch marketing agency. Yet, many are unsure of how to hire one.
If your marketing strategy includes answering questions from prospective buyers, chatbots are great tools that can help you accomplish this effectively. These computer programs simulate conversation and are capable of directing your visitors with speed and efficiency to areas of your website that will answer their questions. They can also direct a user to schedule a call with a sales representative, as well.
Looking for surprisingly no-nonsense tactics to improve your website’s conversion rate?
Good thinking!
When marketing and sales work together, lead generation and deal closing are more robust. It’s no surprise, especially since targeted content creation has risen to the top of strategic marketing functions that get the sales job done.
How can we find more prospects?
It’s on the minds of most company executives these days, which is why they turn to strategic prospecting to help.
With prospecting, you can identify your best sales opportunities as efficiently as possible by initiating conversations with potential customers, clients, or buyers for your products and services. The goal is to develop new business by converting qualified prospects to revenue-generating customers, then nurturing them along the way.
Both paid ads and SEO are sound marketing strategies for building traffic and promoting your business – for different reasons. But if you had to choose between the two, which is the better option for your business?
We often hear clients ask how HubSpot generates leads.
If you want to know how effective the promotion of your website is, you’ll want to track acquisition metrics like website traffic. But if you want to learn all you can about the efficacy of your website, you should be tracking engagement metrics.
Tracking website engagement metrics can help you get a better understanding of how people interact with your website once they visit. You’ll also learn how they respond to the content on your web pages.
Are you working on a marketing project and wondering, “Do I need a landing page for this?” If so, you’re reading a great resource for the answer!
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