When it comes to the goal of convincing prospects to become customers, the use of landing pages is a valuable marketing tactic to ensure your success.
When it comes to the goal of convincing prospects to become customers, the use of landing pages is a valuable marketing tactic to ensure your success.
If you’re working an inbound marketing strategy for your business, chances are you’ve delved into the rich and powerful world of social media. Social media content is integral for a well-rounded strategy that gets the results you’re looking for.
If your enterprise conducts business-to-business (B2B) transactions, then you know the importance of finding quality B2B leads.
There’s something to be said about staying on top of the latest marketing trends for your business. If you test one out and deliver great results, you’re a marketing superstar. But if you’re always chasing the latest business trend and it’s negatively affecting your success – that’s another story.
If your marketing content isn’t helping you land the kind of business you think it should be, it’s time to review how your marketing funnel leads to sales and why your content isn’t generating enough leads, so you can fix it.
The world of marketing changes moment by moment. Do you ever have trouble keeping up?
Some tried-and-true marketing axioms will last forever, but new marketing trends also impact your business. Let’s start with the marketing funnel, which provides a backdrop for some of the biggest trends of 2023 and beyond.
Many marketers are wondering whether they should change their marketing target segments in response to the impact of the COVID-19 pandemic on business. This response is partly influenced by uncertainty over how companies will be conducting business in the post-pandemic world.
Figuring out how much to spend on online advertising is no easy, one-size-fits-all task. When it comes to promoting your business with pay-per-click (PPC) ads and social media ads on LinkedIn or Facebook, the cost depends on several variables that are unique to your business and the digital marketing advertising arena.
Today’s businesses need a strong Inbound Marketing Manager to lead their in-house marketing departments, especially if they want to leverage the support of their top-notch marketing agency. Yet, many are unsure of how to hire one.
If your marketing strategy includes answering questions from prospective buyers, chatbots are great tools that can help you accomplish this effectively. These computer programs simulate conversation and are capable of directing your visitors with speed and efficiency to areas of your website that will answer their questions. They can also direct a user to schedule a call with a sales representative, as well.
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