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15 Ideas for Driving More (Qualified) Traffic to Your Website

Remember when the road to website traffic was referred to as the information superhighway? Well, it still is, and it’s even more rapid, more complex, and more congested than ever.

Amidst the bottleneck, marketers today want website traffic that’s more qualified. They’re tracking current visits to their websites and analyzing where the traffic is coming from so they can scale their promotional efforts and attain the best leads.

In this article, we share 15 ideas for driving more qualified website traffic to greenlight for proven results.

1: Keep implementing good search engine optimization.

Your search engine optimization (SEO) strategy is full of moving parts that work in concert with your overall business goals to deliver leads, conversions, and customers. It’s worth it to continually investigate nuances, starting with a review of your audience as it related to your industry and your competitors; executing robust keyword research, including what your audience is searching for and how they’re searching for it; adjusting analytics and reporting for accuracy; searching out 404 errors on your website that affect internal linking and indexing; checking technical SEO like site speed, coding, JavaScript and more; and producing great, authoritative content that helps increase search engine rankings and creates streams of traffic to your website (see number two).

2: Create a river of relevant content.

It’s the new and often refreshed content you produce for your website that keeps qualified visitors coming back for more. Look at ways you can update outdated content, which can drive more traffic through search engine visibility. The more relevant your content is for your visitors, the more engaged they will be. They’ll share your content for you, helping to promote your site.

3: Utilize effective email marketing campaigns.

Email marketing is not dead; it’s more effective than ever in driving qualified traffic to your website. Create a lead magnet and build a marketing funnel first, so you can build up a segmented email list based on relevance to your audience. Personalize your email campaigns and promote more lead magnets and your robust content stream.

4: Focus on website mobility.

Consider these recent statistics on mobile device usage:

  • 52.2% of all website traffic is generated from mobile phones.
  • When searching on mobile, 96% of people use Google.
  • People use their mobile devices an average of 40 minutes a session.

If you’re serious about driving qualified traffic, make sure your website is mobile-friendly. And we mean really mobile friendly. Take the time to review your site on your own mobile devices for starters, and identify and fix anything that’s clunky, hard to navigate to, and so on.

Use Google's Page Insights Tool to check the usability of mobile website layout.

5: Leverage LinkedIn's publishing platform.

Publishing on LinkedIn’s platform is an effective method for marketing the content that's already on your website. Publish a unique, high-quality post on LinkedIn that’s linked to the anchor content on your website and deliver value to a new audience. You’ll also build an authority bridge to your primary post.

6: Host free webinar events.

Free webinars can deliver value to audiences while directing them to relevant content on your site. Learning how to attract the most attendees and creating different kinds of content that can also stand alone will flesh out your reputation as a thought leader in your industry.

For tips on getting the most out of your webinars, check out our guide.

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7: Answer questions on Quora.

The question-and-answer website Quora is another medium for driving new audiences to your website. If you have the expertise to answer a question posed on Quora, link your answer with the right keywords to anchor it with the relevant content on your website.

8: Post useful content on Reddit.

Reddit is a popular digital destination for thousands of different communities where you can share useful information and engage in conversations with people and potentially qualified traffic to your site. Posting useful content on Reddit that’s linked to your website can also boost your visibility across the information superhighway.

9: Produce YouTube video tutorials.

YouTube is the second most popular search engine in the world after Google. Posting useful tutorials and other types of videos on YouTube can increase exposure for your company, products, and services. Linking your website in the video description will add an increased opportunity for driving qualified traffic to your website.

10: Share high-quality gated content.

Gated content—free stuff that people can only access by providing their contact information on your website—is one of the top three ways to drive qualified traffic. Great gated content ideas include whitepapers, tip sheets, ebooks, SlideShare presentations, high-quality infographics and data visualization, case studies, newsletters, free trials and more.

11: Engage in influencer marketing.

With influencer marketing, you can get the word out about your website and content without having your own large audience. Find influencers who are devoted to your niche or industry and reach out to them. Their “influence” can drive new prospects to your site and increase your overall website audience.

12: Partner with high-profile companies on giveaways.

One way to drive interest and new visitors to your website is to partner with like-minded companies that have a large footprint on incentive initiatives or giveaways for something of value to a shared audience. The volume of promotion alone can drive qualified traffic to your site.

13: Advertise on social media.

Many people have built multi-million dollar businesses solely by leveraging Instagram. Why did they decide to use Instagram? The best platform for generating leads is the platform your customers use, so advertise on that one. Advertising on social media will help you find and keep in touch with people who are interested in your company.

According to eMarketer.com, 59% of survey respondents think social media marketing is the most effective tactic for improving lead generation quality. Advertising is available on Facebook, Instagram, LinkedIn, YouTube, Twitter, and others.

14: Use Google retargeting ads.

Remarketing focuses on people who've already visited your website or mobile app and didn’t complete a sale. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites to help you remind them to make a purchase, increase your brand awareness, and bring them back to your website.

15: Build audience-specific surveys.

Surveys that are specific to your niche deliver something of value to your visitors. Including audience-specific surveys in your website content is just one more way to share your relevant content with new audiences and drive traffic.

11outof11 for SEO and Website Traffic Improvements

If you want to ensure mobile-friendliness, boost SEO results and drive qualified traffic to your website, connect with 11outof11. Request a complimentary call with an 11outof11 expert. Contact us to learn more.


Topics: Inbound, Market Your Small Business, Inbound Marketing, Search Engine Optimization, Website Design, women-owned business