11outof11 - A Blog For Business Owners Looking To Grow

 

3 Reasons Sales and Marketing Alignment Is Crucial to Maximize Growth

If you want to grow revenue faster, consider how well your marketing and sales are aligned. Much like a car that pulls to one side and shakes as you drive down the road, when marketing and sales are misaligned it slows you down.

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15 Gated Content Ideas for B2B Lead Generation, Plus an Exhaustive List of Lead Magnet Ideas

Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.

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6 eBook Ideas for B2B Companies in 2022

Gated content like a high-quality ebook is one of the most effective ways to capture more B2B leads. Using an inbound marketing strategy that includes ebooks, you can:

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Hosting a Webinar? What to Do Afterward to Turn Your Webinar Into Revenue

Companies are always looking for great ideas on how to make more revenue through webinar content. And with good reason.

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How Email Open Rates Are Likely Changing for You in 2022

If you’re delivering email messages to customers on their phones, recent updates to Apple’s iOS 15 could impact one of the key metrics marketers use to measure email effectiveness.

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2022 Guide: How to Create and Leverage Case Studies (and Win More Business)

Case studies have the information people want when they search online for the stuff they need. That’s why more and more marketers are learning how to use case studies to establish the proof companies need to attract more business for their products and services.

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What I've Learned From Running a Podcast So Far

If you’re thinking about starting a podcast for your company, this article is for you.

In November of 2021, 11outof11 President Angela Pointon launched a business podcast especially for women. Listeners of The Female Entrepreneur Show gain insight into the ups, downs, and all-too-often unspoken reality of leading a women-owned business” from Angela herself, as well as from other female entrepreneurs she interviews. The podcast has a handful of episodes so far, covering topics such as making your dream career a reality and why a flexible work schedule is always possible to delegating with purpose, thinking differently about selling, and how women lead.

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How E-Newsletters Fit Into Your Email Marketing Strategy (Plus Topics for Email Newsletters)

Thinking about producing an email newsletter for your company? It’s a popular solution for organizations that want to stay in touch with their existing customers and keep them up-to-date on the latest news about their products and services. Recent research from the Content Marketing Institute ranks e-newsletters as the second best type of content for 87% of B2B and 76% of B2C marketers.

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6 Hot Content Marketing Ideas For 2022

What are content marketers thinking about right now to improve outcomes for their clients? Let’s find out what ideas are hot.

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Content Quality vs. Content Quantity (What's Most Important?)

When it comes to the quality and quantity of business content, which is most important?

Our answer? Create as much content as you can without sacrificing quality. And by quality, we mostly mean relevance.

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