No matter what business you’re in, your company is facing a dynamic economy right now. One that compels you to make a decision about your marketing:
Should you go with a standard transactional strategy or focus more on a relational one?
No matter what business you’re in, your company is facing a dynamic economy right now. One that compels you to make a decision about your marketing:
Should you go with a standard transactional strategy or focus more on a relational one?
Marketers are creative people. They also take their work seriously.
Being creative is often rewarding. But the work can make people vulnerable to bouts of burnout. Or worse.
Chances are, your ideal customers are changing right before your eyes.
That’s because never before in history has a company’s consumer base been more multigenerational. Today, you could reach five different generations of buyers with your marketing messages, including:
Leaders today are looking for ways to make their credibility known without it sounding too salesy or putting people off.
Thought leadership is a content marketing tactic that helps a company do just that: build recognition for themselves and their leaders as well-known, well-respected, and go-to industry resources for colleagues, peers, customers, and the public at large.
If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:
About 80% of your company’s future revenue will come from just 20% of your existing customers, according to global research firm Gartner Group.
That’s why it pays to use customer loyalty in your marketing efforts to help grow your brand because it could cost you five times more to attract and retain new customers than it does to keep current and past ones.
If you’re a small business entrepreneur, chances are you’re not disconnecting from work as much as you should.
According to Inc. columnist David Finkel, the sweet spot for maintaining a healthy work/life balance is a minimum of four weeks’ vacation time. This way, you can allow yourself to “recoup and regroup” at least every quarter and stay successful.
The impact that company culture and marketing has on your business is deeper and richer than many leaders imagine at first glance.
How do you create a buzz without all the noise?
When it comes to effective marketing tactics, you’ve probably heard that you have to “cut through the clutter” for your message to be heard.
Global thought leaders always want to know how to write quality content regularly without it taking over all their working hours.
Create Thought-Leadership Content EVERY WEEK
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