Great question! Thought leadership is about having rock-solid authority, credibility, and trust with your target audience. When you’re a thought leader, you’re well-known and well-respected among your colleagues, peers, customers, and especially the all-important guardian of the internet, Google.
Curious about the connection between thought leadership, content marketing, and company goals? Read on to learn more. You can also take a deeper dive into content and thought leadership on our blog:
We help your HR or leadership firm boldly say to the world, “We are an authority on this topic.” With our help, you can develop a robust content marketing plan that is fine-tuned to establish your reputation as a thought leader within your industry and around the world.
90% of successful content marketers prioritize the customer’s informational needs over their own desire to share a certain promotional message, where “successful” is defined as meeting company audience/revenue targets. Simply put, great content puts your customer first. That attracts them to your company.
Unlike old methods of connecting with customers, online content marketing is extremely easy to track. Using Google Analytics and other tracking tools, you can see exactly who you’re reaching, how attractive your content is, and whether it’s leading directly to more revenue for your company.
The average sales cycle is about 3.5 months long, which is ample time for customers to lose interest and wander away. But great content nudges customers along the buyer’s journey and opens innovative new opportunities for your sales efforts to succeed along the way.
Even the world’s best salesperson needs a constant stream of new and exciting stuff to say. Content marketing provides a wellspring of conversation topics that keep your company at the forefront of trending topics around the world. Stay ahead of the competition with fresh content your customers welcome with open arms.
We're a Hubspot Certified Agency Partner & SharpSpring Certified Agency with a team of friendly marketing experts who have deep experience supporting growing businesses. We help small and medium-sized B2B and B2C businesses execute effective content marketing that drives business growth.
We understand that you want to consistently create great content but just can’t do it for various reasons: cost, timing, manpower, resources, and the overwhelming busyness of being a growing company. Growth is great, right? But it’s very challenging, in terms of maintaining a consistent production schedule for online content.
It’s our mission to step in and help exactly when you need us, providing affordable and high-quality services tailored perfectly to your company. You are our client, our partner, and our priority.
In short, we produce excellent content on a regular basis. And we do it because we love it, we adore our customers, and we are extremely satisfaction-focused.
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