Are You A Global Thought Leader (Yet)?

We’ll Help Your Leadership Development or HR Company Boost Leads, Sales, and Reputation Through World-Class Content

At 11outof11, we believe in providing affordable, highly-creative content marketing services that further your company’s mission. With our help, you’ll establish a solid online reputation that establishes you as a thought leader in your industry.

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What is thought leadership?

Great question! Thought leadership is about having rock-solid authority, credibility, and trust with your target audience. When you’re a thought leader, you’re well-known and well-respected among your colleagues, peers, customers, and especially the all-important guardian of the internet, Google.

Curious about the connection between thought leadership, content marketing, and company goals? Read on to learn more. You can also take a deeper dive into content and thought leadership on our blog:

5 Tips For Successful Content Marketing

Why it’s Critical For Human Resources and Leadership Development Consulting Firms to be Seen as Thought Leaders

Thought leadership isn’t a new concept. It’s been around at least since the invention of the Gutenberg printing press in the 1400s, and you could make a solid argument that the original thought leaders were ancient orators like Aristotle and Cicero.

But today, thought leadership is becoming more challenging than ever before. No matter how authoritative you are, you can’t just stand on the street and shout your thoughts to anyone who will listen. (Well, you can, but you won’t make any money at it, and someone will probably call the police.) 

Today you must stand out in an online world filled with millions of shouting voices. These voices speak in a special language that involves complex terms like blogging, keywords, search engine optimization, pay-per-click, and inbound marketing. It’s a lot to juggle, but it’s crucial to skillfully manage your online presence and reputation.

For human resources and leadership development companies, thought leadership is especially important. After all, these companies specialize in human behavior and personal interactions. These are delicate topics that require a high level of education, care, and expert knowledge from the best-informed professionals on the planet.

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That’s where 11outof11 comes in.

We help your HR or leadership firm boldly say to the world, “We are an authority on this topic.” With our help, you can develop a robust content marketing plan that is fine-tuned to establish your reputation as a thought leader within your industry and around the world.

How Content Marketing Can Help Improve Leads and Sales

Did you know that most North American companies have increased their content marketing spending within the past year? There’s a clear reason they’re willing to spend more on content marketing: It’s working

These companies are seeing real ROI from investing in content marketing because it helps them build a tsunami of fresh leads and new revenue. Consider these facts about how content marketing benefits lead generation and sales:

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Content Makes the Customer the Priority.

90% of successful content marketers prioritize the customer’s informational needs over their own desire to share a certain promotional message, where “successful” is defined as meeting company audience/revenue targets. Simply put, great content puts your customer first. That attracts them to your company.

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Content Success is Measurable.

Unlike old methods of connecting with customers, online content marketing is extremely easy to track. Using Google Analytics and other tracking tools, you can see exactly who you’re reaching, how attractive your content is, and whether it’s leading directly to more revenue for your company.

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Content Messages Support the Sales Process.

The average sales cycle is about 3.5 months long, which is ample time for customers to lose interest and wander away. But great content nudges customers along the buyer’s journey and opens innovative new opportunities for your sales efforts to succeed along the way.

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Content Marketing Prevents Your Message From Getting Stale.

Even the world’s best salesperson needs a constant stream of new and exciting stuff to say. Content marketing provides a wellspring of conversation topics that keep your company at the forefront of trending topics around the world. Stay ahead of the competition with fresh content your customers welcome with open arms.


Content Marketing Facts and Stats

Did you know consistent content generation is one of the top challenges for content marketers? So if you’re trying and failing to produce blog posts, whitepapers, and other content for your audience, rest easy. You’re not alone in the struggle.

And here’s some good news: Content is well worth your effort. These stats clearly prove it:

  • Content marketing gets 3 times more leads than paid search advertising. 
  • Marketers who make blogging a top priority are 13 times more likely to see positive ROI.
  • Blog posts come with compounding benefits because they improve your organic search traffic over time, but bring no additional cost after the initial posting.
  • Consistency in content production matters because 47% of buyers view at least 3 to 5 pieces of content before moving to the buying stage.

To help you get started with creating content, 11outof11 provides blogging and content ideas for a wide variety of leadership development and HR companies. In fact, we’re absolutely bursting with ideas and advice to share with you!

Whether you’re a small operation with limited staff or a large and growing firm, we can handle your complex content challenges. It’s our priority to ensure your messages always come from a well-organized content structure that benefits your bottom line.

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Blog Ideas For Human Resources Companies

Do you need blog topics for HR companies? Good news: HR is one of our specialties. Our team of creative content marketers can generate an ever-flowing stream of inspiring blog topics that appeal directly to your target audience.

We have a thorough understanding of the content challenges faced by human resources companies because we work with a wide variety of leading HR firms. We’ll help you stay on the breaking edge of HR thought leadership with the latest in new HR-related topics and intriguing blog content.

In the past 24 months, we’ve helped human resources companies create blog posts on topics like:

  • New tech-fueled strategies for recruiting
  • How to outperform your competitors in talent acquisition
  • Human resources essentials any SMB should know
  • HR strategies for rapidly-growing companies
  • Finding the right mix of talent and culture fit
  • The ultimate performance appraisal process

Ready to start sharing great content with the world?
Let's chat.

 

SCHEDULE A CALL

We can also tailor your HR blog posting plan to your specific niche, growth focus, or revenue-based goals. Bring us your toughest content development challenges, and we’ll bring you a flurry of blog posts that help you accomplish your mission.


Blog Ideas for Leadership Development Consulting

11outof11 provides a wealth of blog post topics for leadership development consulting. In this fast-moving and ultra-competitive field, your company must be at the very top of its thought leadership game. Intelligent blog posts must be part of your plan, day in and day out.

We track the keywords and topics that are trending in your industry and will resonate with your audience. Here are some examples of blog ideas we’ve turned into effective posts for our leadership development partners recently:

  • Innovative leadership coaching techniques
  • Promoting team unity through succession planning
  • Sharing effective criticism and delivering bad news
  • The impact of remote work on teams and leadership
  • Handling terminations without crushing morale
  • Spotting the signs of disconnect within teams

If you need leadership development content that will resonate with your audience and stay in Google’s good graces, turn to 11outof11. We are a valuable resource for any busy leadership development company.


Whitepaper and E-Book Ideas

Whitepapers and e-books round out your online offerings and help establish your reputation in the marketplace of the web. This type of long-form content comes across as smart, well-researched, and authoritative, which lends your company credibility among potential clients.

11outof11 can provide:

  • Exciting whitepaper ideas for leadership development coaches and public speakers
  • E-book ideas for leadership development coaches looking to emphasize certain content
  • Innovative whitepaper ideas for HR companies trying to stand out in the marketplace
  • E-book ideas for human resources companies in need of updated content

Recent Work: Blog Posts, Whitepapers, and E-books by 11outof11

How 11outof11 Helps Human Resources and Leadership Development Consulting Firms With Content

Wondering what to expect when you bring 11outof11 on board for your content development? Don’t worry, we have a reliable and proven step-by-step plan that will help guide the process along.

Here’s how it works.

Step 1

INITIAL MEETING

The first thing we’ll do is get to know you. We’ll schedule an initial planning meeting that’s fully collaborative and centered around your needs, your goals, your budget, and your company’s unique point of view.

Step 2

ANALYSIS

Next, we’ll flip the lens and focus on your customers. What are their needs? What do they want from your company and your content? If necessary, we’ll do some market analysis that provides a deeper dive into the behavior and perspectives of your best prospects.

Step 3

GOALS

Then we’ll help you develop goals which, when achieved, will help your company grow and accomplish its larger vision. Everything we do - every piece of content we create - will be based on your underlying goals.

Step 4

LAUNCH AND REFINE

We’ll launch your content marketing plan and watch as it reaches your target audience. Along the way, we’ll optimize your content and make tweaks that ensure it’s directly addressing your goals. Our expertise allows us to refine your marketing plan so you get the most out of every piece of content you publish.

Step 5

REPEAT, REPEAT, REPEAT

Consistency is the key to a successful content marketing plan. This isn’t a “set it and forget it” approach. We’ll produce a steady flow of fresh content that keeps your audience engaged and enthusiastic about your company over the long term. Learn more about our process in our FAQ.

Ready to start sharing great content with the world?
Let's chat.

 

SCHEDULE A CALL

Human Resources and Leadership Development Consulting Firms We’ve Worked With

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Our clients include well-respected HR and leadership development firms around the world. We’re 100% confident that each of these clients would give you a glowing review of our company. That’s because we’ve worked diligently to nurture a great relationship with them and, in turn, help them connect more deeply with their own customers.

What Clients Say About Us:

“11outof11 is the first creative partner I have worked with that has truly gone out of their way to try to serve as a true partner; as part of our team. You can't go wrong with them.”

"The level of professionalism, thoughtfulness, and understanding is refreshing. They DO NOT over-promise, but rather they present a plan that is measured (not a bunch of hype) and exciting."

"Angela and her team are always incredibly professional and do the highest quality work. Highly recommended."

About 11outof11

We're a Hubspot Certified Agency Partner & SharpSpring Certified Agency with a team of friendly marketing experts who have deep experience supporting growing businesses. We help small and medium-sized B2B and B2C businesses execute effective content marketing that drives business growth.

We understand that you want to consistently create great content but just can’t do it for various reasons: cost, timing, manpower, resources, and the overwhelming busyness of being a growing company. Growth is great, right? But it’s very challenging, in terms of maintaining a consistent production schedule for online content.

It’s our mission to step in and help exactly when you need us, providing affordable and high-quality services tailored perfectly to your company. You are our client, our partner, and our priority.

In short, we produce excellent content on a regular basis. And we do it because we love it, we adore our customers, and we are extremely satisfaction-focused.

Read More About 11outof11

Chat With Our Content Specialists

Ready to see what 11outof11 can do for your content marketing plan? Let’s chat.