11outof11 is thrilled to announce our exciting new partnership with the National Liberty Museum! Through this collaboration, we are working together to enhance their online visibility and digital marketing efforts, particularly focusing on SEO in Philadelphia. As a museum dedicated to celebrating freedom, liberty, and the American spirit, the National Liberty Museum is poised to reach a broader audience, and we’re excited to help them do so. Our goal is simple: to ensure their website attracts more visitors, generates leads, and drives long-term engagement.    

About the National Liberty Museum 

Located in the heart of Philadelphia, the National Liberty Museum (NLM) is an iconic institution dedicated to the ideals of liberty, free speech, and democracy. It showcases the stories of individuals who have fought for freedom throughout history and provides a platform to discuss and reflect on the importance of liberty in today’s world. From inspiring exhibitions to dynamic educational programs, the museum offers visitors a unique, engaging experience. 

As a place of learning and inspiration, NLM has a strong educational mission, but like many organizations, it recognizes the importance of digital visibility. Today, most people rely on the internet to discover new places to visit, and museums are no exception. That’s where search engine optimization comes in. Our partnership is focused on making sure the museum's digital presence reflects the importance of its mission while driving greater foot traffic and online engagement. 

A Strategic Museum Marketing Plan 

To kick things off, we have developed a comprehensive marketing strategy that focuses on SEO in Philadelphia to boost the museum's online presence. The goal of our marketing efforts is twofold: to generate awareness about the National Liberty Museum and to nurture leads through the sales process, ultimately increasing visitors and engagement both online and in person. 

This marketing plan encompasses various components, including ongoing SEO maintenance, content creation, and strategic campaigns. By optimizing the museum’s website and content for search engines, we aim to elevate their online visibility and ensure they are ranking for keywords related to the museum experience, liberty, and Philadelphia tourism. In addition to SEO efforts, our team is crafting email campaigns and fostering connections through social media. 

Content Refresh 

The crucial first step in our plan was to conduct a thorough keyword analysis and revise website content based on the results. By identifying the most relevant and high-performing keywords for NLM, we’re rewriting and expanding their content to reflect those terms.  

We’ll be focusing on expanding descriptions of the museum's exhibitions, educational programs, and historical significance in American culture. This content refresh will not only make the site more informative and engaging but also improve its SEO performance by targeting both high-volume and long-tail keywords related to liberty and museums in Philadelphia. 

Marketing Automation 

To further drive engagement and conversions, our team is implementing HubSpot marketing automation tools to ensure that potential visitors are continually nurtured. By creating custom chatbots, we can direct users to key forms and encourage them to purchase tickets, become a member, sign up for newsletters, or inquire about group visits. 

Additionally, email campaigns will be designed to engage both current and potential visitors, offering exclusive promotions, event updates, and educational content. And our work doesn’t stop there. We’ll be analyzing and segmenting the museum’s data to create targeted campaigns that address specific visitor interests. Whether it's a family looking for educational experiences or history enthusiasts interested in American freedom, these efforts will ensure that every communication is relevant and valuable to the audience. HubSpot workflows will also be audited and enhanced to optimize lead scoring, enabling NLM to effectively identify and engage high-value prospects. 

New Branded Materials 

Each month, we'll design several pieces of collateral, whether it's a print-ready flyer, a downloadable PDF guide, or promotional materials for an upcoming event. These assets will support the museum's marketing efforts and further drive interest in both their digital and physical spaces. 

Ongoing Search Engine Marketing Efforts 

SEO is an ongoing effort, and we're committed to providing consistent, long-term results. Through monthly reporting, we monitor NLM’s search engine rankings, evaluate website traffic, and adjust strategies as needed. Our team will also be providing social media services to create 3-5 weekly posts across key social platforms—LinkedIn, Facebook, Instagram, and X—to engage audiences and build a stronger online community. 

In conjunction with these efforts, we’ll be producing three high-quality blog posts per month focused on topics related to liberty, freedom, history, and museum experiences. These blog posts will help reinforce the museum's authority and boost its SEO in Philadelphia by targeting long-tail keywords related to local attractions and educational opportunities. 

Stay tuned as we continue to optimize the museum’s digital presence and share more about our progress! 

Break Through the Noise with 11outof11 

If your organization is looking to boost your online visibility with our marketing services, we’d love to help you create a customized digital strategy. Contact 11outof11 today to learn more about how we can elevate your online presence and create meaningful experiences for your audience!