Have your potential customers gone silent? No matter how much nurturing you’ve attempted? Wake them up with a targeted re-engagement campaign.
Here’s a marketing secret: If people perceive value in your company’s communication, they’ll continue to open your emails and other correspondence even if their responses have dwindled as of late.
Lead nurture emails help your prospects convert to customers. Our content marketing technology partner HubSpot puts it this way: “Good lead nurturing emails engage, entice, and encourage your leads to continue interacting with your business.”
Companies are always looking for great ideas on how to make more revenue through webinar content. And with good reason.
A conversation around how to create more sales qualified leads (SQLs) begins with understanding the basics of your company’s marketing funnel. It’s the entire conversion process for your prospects. Working your marketing funnel enables a better chance that leads will convert to SQLs. You want to meet your prospects wherever they are in the buying process, i.e., marketing funnel stages, and identify the content that will generate new sales opportunities. Stages and the content type associated with each include:
Referral marketing is an effective plan to cultivate more high-quality customer referrals for your company. But how do you get more of them?
Many marketers are wondering whether they should change their marketing target segments in response to the impact of the COVID-19 pandemic on business. This response is partly influenced by uncertainty over how companies will be conducting business in the post-pandemic world.
Lead generation forms are still the best way to get customer information. HubSpot forms are one of the most effective ways for you to capture a more complete profile of your contacts and ultimately, generate more qualified leads. It’s easy to set up the right questions to ask website visitors and collect enough information from them to accurately get a picture of their preferences and target your marketing campaigns for each audience.
A sales pipeline is a set of stages that guides your company through the buyer’s journey. A good B2B pipeline keeps sales and marketing aligned and helps identify the status of available sales opportunities to better determine the revenue they can generate.
If you’re running on HubSpot and can create workflows, it’s a great way to help you automate your marketing, sales, and service processes so your teams can work more effectively.
Demand generation and lead generation are two separate and important elements of any effective inbound marketing strategy. It’s easy to wonder what the difference is between the two because the terms are sometimes used interchangeably.
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