Thinking about producing an email newsletter for your company? It’s a popular solution for organizations that want to stay in touch with their existing customers and keep them up-to-date on the latest news about their products and services. Recent research from the Content Marketing Institute ranks e-newsletters as the second best type of content for 87% of B2B and 76% of B2C marketers.
When clients start asking whether they should buy an email list, we’ll often start a conversation about cold outreach email marketing.
Using an email campaign to market your company is an effective strategy for converting leads into customers. By appealing to your prospects’ interests through helpful content that’s delivered directly to their mailboxes, you can start meaningful conversations with them that can persuade them to buy.
By 2023, the number of people who actively use email is expected to reach 4.3 billion – that’s half of the world’s population! But wait, there’s more:
Lots of business development folks send sales emails to try to nurture prospects and increase sales.
Tap. Tap. Tap. That’s the sound of people opening your emails and giving your messages a look. Now’s your chance to woo them!
About 35% of email users decide which emails to open based on the subject line alone. This means your subject lines could be some of the most important content you ever write!
What’s the best time to send an email? Are my emails getting enough clicks? If you’re asking these questions, bravo! It means you’re a smart email marketer.
Would you rather have 1% appeal to 99% of the world, or 99% appeal to 1% of the world? (Psst: Choose the second option because 1% of the world is 78 million people! Your business would thrive with 99% of their attention).
Drip. Drip. Drip. That’s the sound of your email campaign making contact after contact with your target audience.
Create Thought-Leadership Content EVERY WEEK
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