Reaching your target audience is all about understandingsegmentation. To do that, you need a content marketing strategy based on:
Using case studies as a tactic in your company marketing plan is a great way to show how you help people in the real world. Demonstrating your expertise in a case study can provide social proof of a job well done, strengthen customer relationships, and close sales.
Email marketing is different from sales pitching. It’s a valuable tool companies use to build and grow many aspects of their entire business.
Marketing experts say there’s a buzz around the benefits of email marketing, which puts it in the “don’t-miss-this-opportunity” category for success:
Is your website fully optimized to reach today’s digital audience? The digital world moves fast, so a stale site quickly becomes too out-of-date to capture valuable leads.
The look and feel of your company’s emails are powerful persuaders that help make your marketing attractive to your prospects – just about as much as the content and cadence do.
For 71% of marketers, content marketing has become more important to their organizations in just the last year. But only about 29% say their organizations are getting very successful outcomes with their current content marketing efforts.
To gain traction. It’s a popular buzzphrase for marketers and business owners these days.
But what does it really mean? And how do you build marketing traction if you’re not seeing the results you thought you would from your marketing?