Whether a recent marketing campaign resulted in great sales numbers, or you are only beginning your marketing journey, it can be hard to understand which metrics are important for success in marketing. While actual sales results are an obvious indicator, they can also be harder to measure for repeated success.
Email marketing is as relevant today as it was when it started 40 years ago. Only now, it’s even more effective because savvy marketers have added automation to theiremail campaign strategy.
Marketers understand the value of a comprehensive content calendar that suits their business needs. Your content calendar is a snapshot of the big plans you have for content creation, scheduling, and publication. But if you’re struggling to publish content regularly, how can you fix it?
Marketing KPIs are quantifiable measurements of how effective your marketing efforts are. From your website and search engine optimization (SEO) to your email campaigns, social media, and more, tracking marketing performance enables you to:
If you struggle with convincing company leadership that your marketing strategy is getting the stellar results it’s supposed to, here’s the best way to overcome marketing disagreements like this one: marketing attribution reports.
In the fast-paced world of digital marketing, setting a budget can be a daunting task. With numerous platforms, strategies, and tools available, it's essential to use your resources wisely. One of the key players in optimizing your marketing budget is a marketing automation system. Let’s dive into the world of marketing budgets and find the perfect balance for maximizing your return on investment (ROI).
If you want to leverage your digital marketing strategy to attract new prospects online, you need a strategic plan for how to grow interactions on social media that fits your goals.
In a world where business moves at the speed of keystrokes, marketing offers a way to keep up with the fast pace. To keep growing, organizations need their marketers to provide a constant flow of valuable insights and strategies.
Are you in the sweet spot for email frequency? If you email too often, you might overwhelm your audience. If you email too rarely, they’ll forget about you.
What is effective content writing? And how do marketers produce it consistently for the best results?
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