What does that signal to marketers? Social media is probably an effective place to be if you want to grow your business.
Most marketers are already leveraging social media lead generation. In 2022, 95% used social media platforms to distribute business content – and with good reason. Studies find that 57% of social media users will follow companies socially to stay up-to-date on their products and services and 91% will visit a business’s website after engaging with them on social media.
Yet only 59% of marketers agree that social media marketing is the most effective tactic for improving lead generation quality. Granted, social media is the most popular way to generate leads, up there with email marketing (40%), website personalization (38%), and content marketing (34%). But according to an article in Forbes, “One of the best things about [using social media platforms to collect qualified leads or potential customers] is how accessible and measurable it is.”
10 Tactics To Generate Leads Quickly Using Social Media
Marketers want better ideas for driving more website traffic from social media. Here are 10.
- Get social with your audience on their turf.
You can’t expect your audience to find you on Instagram if they’re not using the platform. The best social media platforms for generating business leads are the ones your audience uses.
Make sure you:
- Understand your audience and what motivates them to buy.
- Know where your audience likes to connect socially.
- Join those social media platforms and engage with them there.
Nonetheless, there’s always a list of “best” social media platforms for marketing. Here’s the most recent one, from the 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report; see which platforms can work for your business.
- 96% of marketers used LinkedIn
- 76% of marketers used Facebook
- 70% of marketers used Twitter
- 65% of marketers used YouTube
- 57% of marketers used Instagram
- 11% of marketers used Pinterest
- 9% of marketers used TikTok
- 7% of marketers used Medium
- Optimize your business profile for each platform.
Just like you would on your website, make sure all your company information is up to date and ready for you to collect leads organically. This includes:
- Contact information - phone, email, Messenger, or others.
- Sign-up forms for newsletters, blogs, and more.
- A way to shop or donate online, if applicable.
- Profile features unique to each platform, such as call-to-action buttons.
- Links to website, company bio, or other calls to action.
- Tailor content to support lead generation.
This means content should optimize for compelling images, copy that’s to the point, an undeniable call-to-action, an obvious place for people to click – anything that makes your message clickable content.
- Use social proof on social media.
Customer reviews and testimonials sell, not to mention, build your business’s credibility and increase a prospect’s trust. Make sure to regularly monitor social media and review sites for customer feedback and feature that social proof in your social posts.
- Encourage your followers to share their photos.
One study shows that 70% of people in the U.S. are more likely to buy products after seeing a relatable or positive image created by other consumers online. This helps prospects become familiar with your company and eases their anxiety about buying from a brand they hardly know. That’s because customer photos and reviews give them experiences they can relate to. Ask your customers to share photos and then post this user-generated content on your business social media feeds. It’s an easy way to increase customer loyalty and engage prospects.
- Follow through with user-friendly landing pages.
Once someone clicks on your social media link, make sure their experience on your website doesn’t disappoint. The best way to do this is to design custom landing pages for your social media links. A good landing page:
- Is visually recognizable for the prospect.
- Includes content that’s relative to the reason your prospect clicked on it.
- Is easily scannable.
- Includes a simple form, if required, to increase the chances of completion.
- Talk up your lead magnets.
Something of value that’s also free for your audience on social media (in exchange for their information) is a great personalized offer. Examples of lead magnets include:
- E-books, whitepapers, and guides
- Free trials and product demos
- Checklists, tip sheets, or templates
- Case studies
- Re-engage prospects with retargeting ads.
When someone shows interest but doesn’t follow through on your offer, like signing up for a free trial or completing a purchase, don’t give up on them. Encourage them to finish their business with a retargeting promotional message. It gives you another chance to convince them that you have what they’re looking for.
- Do social listening.
Social listening is defined as monitoring social media feeds and other online resources to find out what people are talking about, what they like and dislike, or what they want to be engaging with. When you know the things that are trending with your audience, it can help you create more relatable content and relevant advertising campaigns.
- Refine your social media strategy with analytics.
As you collect leads from your efforts on social media, make sure to measure social media performance. Use those insights to improve your outcomes. You can find out:
- The platform that works best for your business and then doubling your efforts there.
- The creative messaging that works best for your audience and then use that as a template for future campaigns.
- Whether video, adding photos, or other creative tactics can boost your outcomes and much more.