Right at this moment, someone is searching for your products and services. Whether or not they find you online depends on three little letters: SEO. 

Search engine optimization dramatically increases the odds that your company can attract precisely the right people at precisely the right moments. With SEO services, you can get ranked online and drive a steady stream of traffic to your website. 

What Does an SEO Company Do?

Search engine marketing involves improving your online presence in order to encourage search engines to feature you more prominently. You start by creating a cohesive SEO strategy which, ideally, makes progress on many fronts at once:

• Optimizing every detail of your website
• Ensuring your site is mobile-friendly
• Improving your indexing information
• Using keyword research effectively
• Publishing high-quality content
• Capturing more leads
• Fixing any issues that hurt your SEO

An SEO specialist typically analyzes your current website, your blog, your downloadable content, and all other aspects of your online presence. They’ll look for opportunities to maximize your appeal to search engines, plus identify problems that could be negatively impacting your SEO.

How, Exactly, Does SEO Attract People?

To understand how improving your SEO brings more people to your site, it helps to understand a bit about how search engines operate. Google and other search engines are constantly scanning every website in the world, evaluating and sorting them based on quality.

From a search engine’s perspective, high-quality content = content that correctly answers peoples’ queries. If too many people are looking at a certain web page and thinking, “Hey, this isn’t what I needed at all!” or “This website is just terrible!” Google will downrank that site into oblivion.

If, on the other hand, a page is making Google happy and making humans want to linger and learn more, the page will go up, up, up in the Google rankings. This means people will be much more likely to find your company when searching for something they need.

And that’s how positive SEO connects you to people who are already looking for your offerings. You play nice with Google, and in return, it puts you in the right place at the right time.

How Does SEO Work With Inbound Marketing?

SEO is a crucial component of inbound marketing, which engages people with your content in a natural way by creating experiences they enjoy. In fact, you could say SEO is part of inbound marketing, not interruption marketing, meaning it delivers welcome content, not unwelcome advertisements.

Your SEO consultant is well-versed on the concepts behind inbound marketing and can put them into action. An SEO company also becomes your Google guardian, watching your online presence and ensuring it stays positive and attractive.

Start Building Better SEO

Does all this SEO stuff make sense to you? If you’re like most people, you understand the basics but would prefer to leave all the technical details to the experts. That’s us: 11outof11.

To start building better SEO, connect with us today. We’ll do an SEO analysis and show all the ways you could be attracting people who want what you’re offering.