Is your website serving as a thriving hub for your brand, or is it little more than a stagnant brochure? This is a critical question that sits at the core of your company’s success.

Your website design should be tailored to create a powerful connection with your audience. Everything else you do online should flow to and through it, including your content, social media channels, email messages, videos, and reviews.

Here’s how a talented web design company can help you design an audience-focused website that keeps your target market fully engaged with your brand.

Steady Conversions

How is your website’s conversion rate? Your conversion rate is the percentage of site visitors who take action by buying something, signing up for something, or whatever else you’re hoping they’ll do. So if your site gets 10,000 visitors in a month and 200 of them make a purchase, your conversion rate is 2%.

If you haven’t taken a look at your conversion rate lately, now’s the time. Many companies assume their website works much better than it does and would guess that their conversion rate is much higher than it actually is.

Here’s the reality about conversion rates: A conversion rate of 1% to 3% is very common, few sites ever exceed 10%, and only a handful of companies reliably score 40% to 60%. But to look on the bright side, that means there’s plenty of room to increase the conversion rate of your site and expand your brand.

Below are some important questions to consider about each page of your site that is geared toward conversion:

• Is your offer clear? Or is it confusing?
• Do you have a bold call-to-action?
• Are your forms too complicated? Requiring too much information?
• Does the site have excess text, movement, or distractions?
• Does it provide a good user experience?
• Is it mobile-friendly?
• Is it SEO optimized?

The Importance of Fresh Content

The internet is a fast-moving place and stale content will be ignored by both Google and your target audience. Freshness matters. That’s why it’s so important to constantly generate new content that drives engagement.

Consider using a variety of formats that will present your message in interesting and memorable ways: blog posts, reviews, webinars, instructional videos, social media posts, and more. Include some long-form content, like whitepapers and ebooks, to deepen your connection with your most engaged audience members and keep them coming back for more.

Not sure you can create enough content on a consistent basis? That’s a common concern. Seek the help of an outside web content creator and/or digital marketing agency for help producing a steady stream of new content. They do the heavy lifting with content creation, so you don’t have to.

World-Class Web Design

Never underestimate the importance of a good-looking website that follows the latest web design best practices. Great websites aren’t just eye candy; they’re carefully-constructed hubs of communication that your audience actually enjoys visiting.

Think of your website as the home base of all other breaking news about your brand. When someone searches Google for a service you sell, they end up visiting one of your landing pages. When they view a YouTube video about one of your products, they go to your site looking for colors, sizes, and other specs.

Your website should be an exciting, informative, immaculately-designed hub that directs people to exactly what they’re seeking within just a few clicks: reviews, advice, discussions, instructions, blog posts, videos, orders, special deals, customer service help, and more. 

How well does your current site accomplish this vision?

Go From Bland to On-Brand

If you need to create a true hub for your brand, we can help.

11outof11 is a full-service web design company that offers everything from site redesigns to content creation. Connect with us now for a site review and refresh.