Don’t you wish you could pull a picture of your business vision right out of your head and put it on paper for the whole company to see? Good news! You can!

Your company’s Vision/Traction Organizer™ (V/TO) is an essential part of the Entrepreneurial Operating System® (EOS) because it helps everyone on your team share the same vision. It uses a set of key questions to help you outline and fill in the details.

Let’s take a look at how the V/TO works and how your company can put it to good use. In particular, we’ll focus on completing the marketing strategy section, which is the foundation for an effective small business marketing plan.

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If your business runs on the EOS® operating system, one of the entrepreneur tools and resources you have available is the Accountability Chart™. In this article, we’re sharing tips on how to create a customized Accountability Chart for your marketing team that can help define the structure and clarify quickly and easily who’s responsible for what.

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Figuring out how much to spend on online advertising is no easy, one-size-fits-all task. When it comes to promoting your business with pay-per-click (PPC) ads and social media ads on LinkedIn or Facebook, the cost depends on several variables that are unique to your business and the digital marketing advertising arena.

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Lead generation forms are still the best way to get customer information. HubSpot forms are one of the most effective ways for you to capture a more complete profile of your contacts and ultimately, generate more qualified leads. It’s easy to set up the right questions to ask website visitors and collect enough information from them to accurately get a picture of their preferences and target your marketing campaigns for each audience.

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A sales pipeline is a set of stages that guides your company through the buyer’s journey. A good B2B pipeline keeps sales and marketing aligned and helps identify the status of available sales opportunities to better determine the revenue they can generate.

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Producing fresh, high-quality content for your website that resonates with and delights your customers is essential to a robust marketing strategy for your business.

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If you’re running on HubSpot and can create workflows, it’s a great way to help you automate your marketing, sales, and service processes so your teams can work more effectively.

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As the star destination for all of your digital marketing calls-to-action, your website is the most powerful asset you have to engage prospects, educate them on your brand, and capture their desire to buy from you. You want to make them feel totally welcome when they visit and comfortable with your personality, style, and the answers you have for their questions.

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Demand generation and lead generation are two separate and important elements of any effective inbound marketing strategy. It’s easy to wonder what the difference is between the two because the terms are sometimes used interchangeably.

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Using an email campaign to market your company is an effective strategy for converting leads into customers. By appealing to your prospects’ interests through helpful content that’s delivered directly to their mailboxes, you can start meaningful conversations with them that can persuade them to buy.

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