11outof11 - A Blog For Business Owners Looking To Grow


What I've Learned From Running a Podcast So Far

If you’re thinking about starting a podcast for your company, this article is for you.

In November of 2021, 11outof11 President Angela Pointon launched a business podcast especially for women. Listeners of The Female Entrepreneur Show gain insight into the ups, downs, and all-too-often unspoken reality of leading a women-owned business” from Angela herself, as well as from other female entrepreneurs she interviews. The podcast has a handful of episodes so far, covering topics such as making your dream career a reality and why a flexible work schedule is always possible to delegating with purpose, thinking differently about selling, and how women lead.

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How E-Newsletters Fit Into Your Email Marketing Strategy (Plus Topics for Email Newsletters)

Thinking about producing an email newsletter for your company? It’s a popular solution for organizations that want to stay in touch with their existing customers and keep them up-to-date on the latest news about their products and services. Recent research from the Content Marketing Institute ranks e-newsletters as the second best type of content for 87% of B2B and 76% of B2C marketers.

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6 Hot Content Marketing Ideas For 2022

What are content marketers thinking about right now to improve outcomes for their clients? Let’s find out what ideas are hot.

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Content Quality vs. Content Quantity (What's Most Important?)

When it comes to the quality and quantity of business content, which is most important?

Our answer? Create as much content as you can without sacrificing quality. And by quality, we mostly mean relevance.

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Measurable Goals for B2B Content Marketing in 2022

What should you expect content marketing to do for your company in 2022? We’re glad you asked.

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Content Marketing Ideas for 2022 (Plus 5 Tips That Never Go Out Of Style)

In 2022, the story of inbound content marketing success may focus just as much on retaining customers as it does on attracting them.

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How to Create a Marketing Plan that Fits with Your System and Soul Plan

The System and Soul framework is unlike other systems you’ll find in the marketing world. Instead of focusing primarily on processes or strategies, it all starts with people.

That’s the “soul” in System and Soul - the people, culture, and individual traits that make a company unique. System and Soul connects with the beating heart of business found inside each person who’s part of the team. Without a healthy soul, there’s no success.

Here’s a closer look at how the System and Soul framework works, what it means to have a System and Soul coach, and how you can use this revolutionary approach to improve the marketing plan for your business.

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How Do You Know If You Have The Right People In Your Marketing Seats?

If you're a business owner running on EOS®, you’re working hard to scale your business. One of the ways to accelerate your company’s growth is by building a differentiated marketing strategy that’s led by a top-notch marketing team.

Your marketing team should be fluent in all of the latest marketing strategies for businesses. If you have the right people in your marketing seats, they’ll know the answer to how you will measure the effectiveness of your marketing activities, including:

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Which Marketing Metrics Should be on Your Scorecard in 2022?

Using marketing metrics is like taking measurements for a tailored dress or suit. If you measure wrong, it’ll never fit right!

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5 Signs It's Time to Grow Your Small Business Marketing Team

Is your marketing team in need of a big burst of growth? Maybe it’s time to expand your small business marketing team and take advantage of lucrative new business opportunities.

Here’s a look at 5 key indicators your marketing team is poised for growth. Learn to spot these signs, and you’ll know when it’s time to scale up for added success:

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