11outof11 - A Blog For Business Owners Looking To Grow

Angela Pointon

Angela Pointon
Angela Pointon fell in love with marketing a month before graduating from college with a totally unrelated degree (how convenient!). But seriously: She. Fell. In. Love. So she went back to school, studied it and landed her first marketing gig. She worked for numerous startup companies and marketing agencies her whole career. Then she decided she could do it better on her own and set up the 11outof11 shop. She's brought together the best and brightest team here at 11outof11. And they're all super excited to help your business grow.

Recent Posts

 

5 Ways Gated Content Improves Your Lead Quality

Are you getting the most from your gated content? It’s an opportunity to create tons of fresh and profitable leads - real leads, from people who are sincerely interested in what you have to offer.

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Bring Advertising Down To Size: How To Start Your Paid Search Marketing Strategy Realistically With One Channel

One channel. That’s all it takes to launch a successful paid search marketing campaign. 

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Turn New Customers Into Returning Customers With Email Lead Nurturing

Are you nurturing your customers? Nurturing is a concept that can improve your customer relationships and boost profits by up to 95%, according to Forbes magazine. And it costs far less than converting brand new customers.

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Increase Your Rankings: How Often Should You Blog To Be Effective?

Blog today. Blog tomorrow. Blog the next day. Is blogging driving you a bit nuts? We understand. At 11outof11, we work with plenty of people who struggle with the frequency of blogging.

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How Hiring a Web Design Agency (Not a Freelancer) Saves You Money

Rather than accepting help from a friend, a family member, or a random freelancer, spend your money wisely with a web design agency. 

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What The Heck Does SEO Even Mean These Days & How Will It Help Me Beat Competitors?

SEO (or search engine optimization) helps your Google ranking, improve your search engine marketing, and drive fresh traffic to your site. For most companies, it’s challenging to understand the basics about keywords, never mind trying to keep up with changes.

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How to Create a Landing Page to Optimize Conversions

Did you know it’s a bad idea to assume all traffic will navigate on their own from your homepage to the exact page of the website that talks about their needs? It’s much more effective to send searchers to an optimized landing page designed to specifically address their needs and convert. 

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Case Studies: Why They Should Be More Than A Boring PDF

A case study is one of the most powerful pieces of content you can publish. Potential customers are much more likely to pull the trigger if positive results can be shown for previous customers.

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Google Adwords or Facebook Marketing: How to Decide Which Channel is the Best Place to Start Your PPC Campaign

Pay-per-click offers the most bang for your buck in marketing. PPC encourages instant responses to your offers, allows highly-targeted messaging, and provides a reliable way to budget your marketing dollars and track ROI.

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How to Think About Email: Testing, Segmenting, and Being Welcome in the Inbox

Email marketing is not dead. Let us repeat that: Despite reports to the contrary, email marketing is NOT dead! In fact, it’s thriving now more than ever.

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