11outof11 - A Blog For Business Owners Looking To Grow

Angela Pointon

Angela Pointon
Angela Pointon fell in love with marketing a month before graduating from college with a totally unrelated degree (how convenient!). But seriously: She. Fell. In. Love. So she went back to school, studied it and landed her first marketing gig. She worked for numerous startup companies and marketing agencies her whole career. Then she decided she could do it better on her own and set up the 11outof11 shop. She's brought together the best and brightest team here at 11outof11. And they're all super excited to help your business grow.

Recent Posts

 

Tips for Marketers to Handle Burnout and Creative Fatigue

Marketers are creative people. They also take their work seriously.

Being creative is often rewarding. But the work can make people vulnerable to bouts of burnout. Or worse.

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How to Use Generational Marketing to Reach Millennials and Gen Z

Chances are, your ideal customers are changing right before your eyes.

That’s because never before in history has a company’s consumer base been more multigenerational. Today, you could reach five different generations of buyers with your marketing messages, including:

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Build Credibility for Your Services by Leveraging Thought Leadership

Leaders today are looking for ways to make their credibility known without it sounding too salesy or putting people off.

Thought leadership is a content marketing tactic that helps a company do just that: build recognition for themselves and their leaders as well-known, well-respected, and go-to industry resources for colleagues, peers, customers, and the public at large.

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How To Know Your Marketing Isn’t Working [and What to Do About It]

If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:

  • Analyzing solid data to inform the efficacy of your marketing campaigns.
  • Identifying clear reasons why your messaging isn’t resonating with your audience.
  • Committing to adjust your strategy to make it work better.

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How to Build a Loyal Customer Base Through Your Marketing

About 80% of your company’s future revenue will come from just 20% of your existing customers, according to global research firm Gartner Group.

That’s why it pays to use customer loyalty in your marketing efforts to help grow your brand because it could cost you five times more to attract and retain new customers than it does to keep current and past ones.

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Tips for Relaxing on Vacation as a Small Business Entrepreneur

If you’re a small business entrepreneur, chances are you’re not disconnecting from work as much as you should.

According to Inc. columnist David Finkel, the sweet spot for maintaining a healthy work/life balance is a minimum of four weeks’ vacation time. This way, you can allow yourself to “recoup and regroup” at least every quarter and stay successful.

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How Your Company Culture Impacts Your Marketability

The impact that company culture and marketing has on your business is deeper and richer than many leaders imagine at first glance.

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14 Ways to Break Through Digital Noise

How do you create a buzz without all the noise?

When it comes to effective marketing tactics, you’ve probably heard that you have to “cut through the clutter” for your message to be heard.

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How Do I Create Content Regularly Without Crushing My Schedule?

Global thought leaders always want to know how to write quality content regularly without it taking over all their working hours.

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What Marketing Metrics Should Be On Your Weekly Scorecard?

If you want to know what marketing measurables should be on your EOS® scorecard, we have a great tipsheet for that.

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