11outof11 - A Blog For Business Owners Looking To Grow

Angela Pointon

Angela Pointon
Angela Pointon fell in love with marketing a month before graduating from college with a totally unrelated degree (how convenient!). But seriously: She. Fell. In. Love. So she went back to school, studied it and landed her first marketing gig. She worked for numerous startup companies and marketing agencies her whole career. Then she decided she could do it better on her own and set up the 11outof11 shop. She's brought together the best and brightest team here at 11outof11. And they're all super excited to help your business grow.

Recent Posts

 

How Retargeting Ads Assist an Inbound Marketing Strategy

Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.

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How Many Marketing Touches Are Needed to Gain Sales in 2022?

There’s little debate about needing to follow up with prospective customers multiple times before they decide to buy from you.

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How to Time Your Lead Nurture Emails to Better Match Your Sales Process

Lead nurture emails help your prospects convert to customers. Our content marketing technology partner HubSpot puts it this way: “Good lead nurturing emails engage, entice, and encourage your leads to continue interacting with your business.”

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How to Promote Additional Products to Existing Customers

Upselling is a great way to suggest alternative goods or services to the customers you already have. Encouraging them to consider any product that meets their specific needs is a smart strategy. Plus, getting someone who’s already sold on your products to buy more of them can be mutually beneficial. When you promote to existing customers, they can potentially get something they’re already looking for while you make a better sale – and build trust with repeat customers in the long term.

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Workflow Enrollment Trigger Ideas That Help You Sell More (Automatically)

Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.

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How to Write an Autoresponder Email Series That Sells (Without Being Salesy)

One of the greatest benefits of using autoresponder emails effectively for your business is that it builds trust with your customers. That’s why creating automated emails for forms is number one on our list of ideas for lead nurturing campaigns.

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5 Ways to Clean Up a Messy HubSpot Portal

Do you have dirty data in your HubSpot portal? It can happen to anyone.

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15 Gated Content Ideas for B2B Lead Generation, Plus an Exhaustive List of Lead Magnet Ideas

Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.

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6 eBook Ideas for B2B Companies in 2022

Gated content like a high-quality ebook is one of the most effective ways to capture more B2B leads. Using an inbound marketing strategy that includes ebooks, you can:

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Hosting a Webinar? What to Do Afterward to Turn Your Webinar Into Revenue

Companies are always looking for great ideas on how to make more revenue through webinar content. And with good reason.

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