Which Marketing Metrics Should be on Your Scorecard?

Some metrics are absolute must-haves for your company’s performance scorecard. But there are hundreds of metrics you could be tracking!

Our helpful tipsheet boils it down to 6 suggested metrics to consider for helping your company grow.

You’ll learn how to track:

• The ebb and flow of your monthly web traffic
• How many qualified leads are becoming new customers
• The success of your most important social channel
• The growth in your email database
• Whether your gated content is attractive to your market
• How well your keywords are working