Join Us for a Free Marketing Workshop

Thursday, October 17th

Smash The Funnel: Rethinking Marketing, Sales, and Customer Service by Applying The New Science of Revenue

WHEN: Thursday, October 17th from 8am - 12noon

WHERE: Penn State At The Navy Yard (4960 S 12th St, Phila, PA 19112)

COST: FREE (includes a light breakfast, plus a copy of the new book Smash The Funnel)

Plan to blow through your revenue goals for 2020 as we dive deep into the new way ALL your prospects are buying products and services. The traditional sales funnel is dead and we'll show you how the new Cyclonic Buyer Journey helps you understand, plan, and execute marketing, sales, and customer service tactics to drive revenue.

This workshop is being led by the authors of the hot, new book: Smash The Funnel!

You'll learn:

why you need a more disruptive, emotional and compelling story if you want to generate leads and new customers
how to create a buyer journey that is more like Disney and less like Denny's
how and when to deploy the right marketing, sales, and customer service tactics
how to track, analyze, and gain insights into what's working well, what needs work and what should be canceled
what technology to consider to help shorten your sales cycle and increase your close rate

About The Speakers

Mike Lieberman is CEO and chief revenue scientist at Square 2 Marketing.

Mike is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

Eric Keiles is the co-founder and chief marketing officer of Square 2 Marketing, which was named the “Inbound Agency of the Year” by HubSpot in 2013 and 2015.

A natural entrepreneur himself, Eric has founded and grown five companies since 1997. Eric is also the editor of a weekly e-newsletter reaching almost 34,000 business owners and entrepreneurs focusing on this topic.

Sponsoring Organization

The Entrepreneurs' Forum of Greater Philadelphia (EFGP) is the membership-based organization where Philadelphia 100® CEO winners and other growth-oriented leaders meet for meaningful connections, peer learning, and new opportunities.

Learn more our sponsor.

About The Venue

The Navy Yard is a dynamic urban development, offering the Philadelphia region a unique and centrally located waterfront campus with smart energy innovation and sustainability. The Navy Yard is home to more 150 companies, as well as Penn State's Navy Yard Campus.