If you want to know what marketing measurables should be on your EOS® scorecard, we have a great tipsheet for that.
An EOS® scorecard establishes clear performance standards for accountability at every level of your company. Your scorecard data can give you a serious heads up when your actual performance strays too far from your goals.
That’s why it’s so important to build your scorecard from leading indicators, not just leads and sales.
According to Investopedia, it’s “any measurable or observable variable that predicts a change or movement in another data series, process, trend, or other phenomenon before it occurs.”
Leading indicators prompt business leaders to ask:
When it comes to marketing, leading indicators define the required action to achieve your ultimate goals with measurable outcomes. Mostly, that means the activities that successfully generate more leads and sales for your business.
Leading indicators provide benchmarks for meeting overall KPIs and objectives. Our tipsheet boils it down to six suggested metrics to consider for helping you grow your company.
Download Now: Which Marketing Metrics Should be on Your EOS® Scorecard?
You’ll learn how to track:
EOS® holds people accountable by creating scorecards for success. 11outof11 utilizes reporting and technology to report on goals for our clients every month. When you’re ready to share your rocks with us, connect with 11outof11. We’ll help you reach them. Request a complimentary call with an 11outof11 expert. Contact Us To Learn More