Which Marketing Metrics Should be on Your EOS® Scorecard?

Some metrics are absolute must-haves for your company’s performance scorecard. But there are hundreds of metrics you could be tracking!

Our helpful tipsheet boils it down to 6 suggested metrics to consider for helping your company grow.

You’ll learn how to track:

  • The ebb and flow of your monthly web traffic
  • How many qualified leads are becoming new customers
  • The success of your most important social channel
  • The growth in your email database
  • Whether your gated content is attractive to your market
  • How well your keywords are working
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