Which Marketing Metrics Should be on Your Scorecard?
Some metrics are absolute must-haves for your company’s performance scorecard. But there are hundreds of metrics you could be tracking!
Our helpful tipsheet boils it down to 6 suggested metrics to consider for helping your company grow.
You’ll learn how to track:
- The ebb and flow of your monthly web traffic
- How many qualified leads are becoming new customers
- The success of your most important social channel
- The growth in your email database
- Whether your gated content is attractive to your market
- How well your keywords are working