Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.
Why?
Running ads to an audience that already engaged with your website can be more effective for reaching them than traditional search ads. Because this audience is already familiar with your company, they’re more likely to click on one of your ads. Using retargeting ads on other pages they visit might do the trick of enticing them to buy from you. Even though they’re part of the 98 percent who typically don’t convert during their first visit to your website.
Retargeting ad campaigns are proven to:
Currently, marketers use cookie-based technology and JavaScript code to anonymously follow visitors as they leave your website. When one of those visitors looks at a page anywhere across the web that serves advertising, your retargeting ads can be seen by them. The ads are often personalized and displayed at a time when they’re likely not thinking about you, your product, or services at all. That custom message can pull them in once more, and for real.
Some clients avoid retargeting ads due to privacy concerns. However:
Since marketers rely on third-party cookies to track visitor history, collect data, and retarget, how these ads work will be affected by Google’s planned removal of cookie technology in 2023. However, Google’s vision for moving forward without cookies is still up in the air, even though Safari, Firefox, Brave, and Microsoft browsers have restricted cookies for years.
When you’re ready to use retargeting ads to improve sales conversions, connect with 11outof11. Request a complimentary call with an 11outof11 expert. Contact Us To Learn More