When it comes to the quality and quantity of business content, which is most important?
Our answer? Create as much content as you can without sacrificing quality. And by quality, we mostly mean relevance.
We say this because the two aren’t mutually exclusive. Quality and quantity work hand in hand to get content that resonates with your audience (quality) in front of as many of them as possible (quantity). In our experience, this is the path to content marketing success.
Inbound content creators and thought leaders like 11outof11 have been debating the quality-quantity question ever since “content” became a thing. Many of us agree.
Take Michael Brenner, for example, international keynote speaker, author, and a content marketing influencer. He’s asked constantly whether companies need more content or better content to establish marketing success. His answer? They need more, better content.
There it is.
So now, the discussion starts to revolve around creating a content plan that weighs content quality and content quantity in a complimentary way.
Want to know the secret to becoming a thought leader? Our article, How To Create Content On A Regular Basis (Without Crushing Your Schedule), tells all!
What does content quality mean? It’s an opinion of your audience on how well your content answers the questions they’re seeking online, known as search intent. This determination is largely subjective based on the individual needs of your audience members. Each one will have different preferences and will take into consideration things like subject matter expertise, years of experience, product or service reputation and so forth. Content creators are concerned with the style, voice, and tone of the content – how long should it be, how accurate it is, how it should be presented and how enjoyable it is to read, view, and listen to.
What does content quantity mean? It’s the number of content pieces published consistently over time. This factual measurement is often defined through a content editorial schedule. It answers the questions, how much content should you produce and how often should you publish it.
How does the combination of quality and quantity help your content stand out in a crowd? It’s how we came up with our answer: Create as much content as you can without sacrificing quality and relevance.
Blogging is the darling of content marketing success. Read our article to find out how much content needs to be created to improve organic traffic and brand awareness.
Get more mileage out of your popular blog posts with our ideas for re-sharing and re-publishing your top-performing content. Worth a read!
Want to create more content? Learn four tips for better content marketing planning that will help you achieve even your most aggressive content goals.
If you need help with the amount of content you need to create, the quality of your content, or both, connect with 11outof11. Request a complimentary call with an 11outof11 expert. Contact us to learn more.