If you want to succeed with anything in life, you’ve got to have a plan. Most people will agree.
The same holds true for content marketing. If you want your content marketing strategy to achieve desired outcomes and be effective for your business, you have to plan it that way.
Content planning will help you implement your content marketing strategy to your specifications. This guide will help you start planning the right content for your brand. It includes the best content planning calendars, tools, and resources to streamline your efforts so that you can accomplish more in less time, with better, cost-effective results.
Your content marketing strategy is more than a list of blog topics. It’s actually a process that should be:
The content you create should:
Planning helps you decide what you want from your content marketing in advance. When it’s time to create your content, you’ll have a better idea of the type of blogs, videos, social media posts, email campaigns, or other content that will help achieve your goals.
Planning builds consistency throughout your entire content library. Every piece of content supports your business with the same brand voice and the same raison d'être, no matter what channel it’s used for. Consistency will help you build a following.
Once you map out a content schedule, you’ll be able to tell at a glance whether the content you planned will achieve all your business goals. The gaps will be more obvious. You can fill them before it’s too late.
Your content plan will help you stay on track – with the task of content creation as well as strategy implementation. You’ll know who needs to do what to get it all done according to your marketing goals.
A good content plan often includes:
It’s a resource you can use to help you determine things like:
Different content planners are capable of doing different things. To choose the best fit, decide what functions are important to you and your team for reaching your marketing goals. Do you want a tool that just schedules and posts social media messages? Or do you need a resource that manages an entire content marketing campaign from start to finish?
Planning tools can be as simple or as high-tech as you need them to be:
All of these resources can work for planning content marketing. If you’re looking for software to help content creators plan their work and implement your content marketing strategy, here’s a list of the most powerful software that will help you get the most from your content marketing.
Here are a few more:
If you need help with resources for streamlining your content building and planning, connect with 11outof11. Request a complimentary call with an 11outof11 expert. Contact us to learn more.