If you’re wondering whether email is still an effective strategy for marketers in 2023 and beyond, we’ll give you the email marketing statistics that show you it is.
Almost 80% of marketers say the industry has changed more in the past three years than it has in the last 50. That’s a lot of updates to keep track of!
When it comes to email marketing, though, you can still:
Keep these email marketing statistics as well as these suggestions in mind when planning how to evolve your email marketing to make it work for you in 2023 and in years to come.
You want your emails to rise above all the others your subscribers receive every day. Personalization will not only help you do this, but you’ll also satisfy their expectations for a customized experience. A personalized email can improve click rates by 14%. But it’s more than greeting subscribers by name, it’s a way to add value and make them more likely to buy from you.
When you appeal to someone’s unique needs and interests and guide them forward to the next step in the buyer’s journey, you can improve conversions by at least 10%. Personalized details such as sending emails during a recipient’s time zone, identifying topics that resonate with specific audiences, and linking to personalized landing pages with tailored content will go a long way to perfect your subscriber experience.
Over 61.9% of emails are opened on mobile devices. More and more people access emails, conduct searches, look for directions, visit websites, and shop like mad from their mobile devices. So your email content must be optimized for mobile display on all devices.
Recent updates to digital devices, like the release of Apple’s iOS 14, are affecting how you measure email campaign results. Open rates might be less of a priority and may take a back seat, compared to the metrics that impact why you invest in email. For instance, measuring conversions might help you demonstrate the impact of email marketing on leads or across the sales funnel.
Adding interactive elements to your emails like animated call-to-action buttons, product carousels, surveys, quizzes, polls, and more entertain your subscribers and also help inspire action.
Use data from all your marketing channels to personalize email campaigns based on customer interactions with your business as a whole. Optimize your email sign-up forms to gather the data you’ll need to better personalize your emails.
In 2021, 96% of marketers implemented a marketing automation platform for email marketing among other reasons. Automated emails are linked to subscriber actions like making purchases, reaching a reward milestone, and more. Not only can you send the right kind of personalized email campaigns to the right audience to engage leads, but you’ll give yourself more time to focus on other things in your business.
Including videos in your emails has the potential to super-boost personalization in 2023. It’s well known that people would rather engage with video content than almost any other type. Your customers are nearly 10 times more likely to interact with a video than a block of text.
Personalize videos based on different types of subscribers, such as new or repeat customers and their individual needs. Half of all consumers use videos to help them make shopping decisions.
In the U.S., one in five people live with a disability. ADA (American Disabilities Act) compliance ensures everyone has the same good experience when interacting with your business. In 2023, email campaigns should comply with ADA standards. Keeping email content short, using alt text for all images, and making sure HTML tables are accessible to screen readers will help.
If you’re wondering whether you are utilizing the right amount of email marketing for staying relevant through email, connect with 11outof11. Request a complimentary call with an 11outof11 expert. Contact us to learn more.