According to recent HubSpot research, 78% of marketers agree that segmenting your subscriber list is the most effective email marketing strategy. It works even better than message personalization (72%) and email automation campaigns (71%).
As an email marketing best practice, segmentation is likely an elemental step of your email strategy. Once you collect informative data about your audience, you set your subscriber segments based on what you find that’s similar among them. Email segmentation then works with message personalization to help you get better results. After you group your subscriber list into like-minded audiences, you can create better email campaigns for them that target their interests and inspire them to action.
Still not sure if you should invest in email marketing segmentation? Take stock of the proof.
When you segment an email audience, you’ll usually focus on demographics, preferences, and buying behavior, but you can get much more detailed. Here are just a few options:
The list goes on and on. That’s why list segmentation is a must-have service for your marketing CRM.
3. Flesh out your different audiences.Even if you sell just one product or service, you likely cater to several types of customers, each with different issues they want to solve. One of the ways to identify different customer types is to create audience personas. A persona is a representation of each kind of customer you want to engage with your emails. This can help make subscriber segmentation much easier, so it makes sense.
4. Realize the different levels of interaction with your business.Because each of your email contacts is at a different point in their buyer’s journey, each will need different information and levels of communication from your business to address their needs. This is also one of the differentiation points of subscriber segmentation – and a reason to create a personalized experience through your email content.
5. Use your brand voice when creating content to engage each of your email segments.From the moment they start reading your emails, your audience should be able to see themselves, according to marketing expert Neil Patel. That’s why it’s important to be able to express what your audiences are looking for in your own words: so they can relate.
When you’re ready to use email marketing segmentation to boost your results, connect with 11outof11. Request a complimentary call with an 11outof11 expert. Contact us to learn more.