Today’s businesses need a strong Inbound Marketing Manager to lead their in-house marketing departments, especially if they want to leverage the support of their top-notch marketing agency. Yet, many are unsure of how to hire one.
In this article, we’ll share a comprehensive outline of a job description for an Inbound Marketing Manager that will help your company find the right fit for your marketing activities.
Companies look for candidates with a passion for an inbound marketing career. Candidates who have it will want to hear that you have a passion for it too.
Get the attention of your ideal candidate by describing them as an experienced marketing manager that:
Briefly touch upon “a day in the life” of your Inbound Marketing Manager:
Use language that a strong candidate can relate to, such as “strategic marketing programs,” “touch points,” “converting new prospects,” “buyer’s journey,” “generating market awareness,” “thought leadership,” and others that are specific to your industry.
This is your chance to talk up your company, how you provide value for your customers, your reputation in the industry, your successes, recognition, and awards, your location, and anything that gives an idea of what kind of marketing department they will lead.
Tell prospective candidates what you’re looking for in an Inbound Marketing Manager, such as:
Your Inbound Marketing Manager's projects and tasks they're responsible for should be listed within this section. Sample responsibilities include:
This information helps to qualify potential job candidates for your specific position. For an Inbound Marketing Manager, the following may be requirements and desired qualifications for the job in your company:
Desired qualifications may include:
Give your ideal candidate an idea of what’s included in your company benefits package. This information could look like this:
As a W-2 employee with [your company], you will receive a competitive annual salary, 10 paid holidays, up to 20 days PTO (paid time off) upon hire, 25 days PTO after 2 years, 401k with match at 6 months, and health benefits (medical, dental, STD, LTD, life insurance), cell phone reimbursement, and training.
Here’s a bullet-point list of possible job benefits to include:
If you’re hiring immediately and into 2022, consider including information about your company’s COVID-19 pandemic protocols, expectations, and requirements. This information could look like this:
Your well-being is important to us and our community. During the COVID-19 pandemic, we expect you to work from home. However, the role will become an onsite position (with back-to-work safety protocols in place) in accordance with guidelines provided by scientific and state governmental bodies.
While potential candidates generally appreciate getting an idea of the salary range for your Inbound Marketing Manager position, employers nationwide should research current state legislation and guidance on laws requiring the disclosure of salary compensation.
For instance, in Colorado, the Equal Pay for Equal Work Act went into effect on January 1, 2021. Among other requirements, the Act requires all employers located anywhere in the United States with at least one employee in Colorado to disclose salary compensation and employee benefits in job postings for positions that are expected to be or can be performed in Colorado (e.g., remote positions).
In addition, the Colorado Department of Labor and Employment (CDLE) issued Equal Pay Transparency Rules (EPT) and detailed guidance to clarify employers’ obligations under both the Act and the EPT Rules. This guidance makes clear that employers nationwide must disclose compensation and employee benefits information in each job posting for:
Since this legislation imposes significant penalties for noncompliance, it will be important for you to understand the full scope of your legal obligations as an employer of any employees working in Colorado. It would be prudent to know the laws of any state as well.
If you’re looking for an inbound marketing agency to support your marketing department, connect with 11outof11. Request a complimentary call with an 11outof11 expert. Contact us to learn more.