If you’re a member of LinkedIn, you’ve probably noticed how C-level executives are using the platform to grow social media interactions for their businesses.
How are they doing it? The key is to develop and nurture a personal brand that features your professional credentials and unique reputation, and use it as a persuasive marketing tool that highlights your company, organization, or business.
Your personal brand is more than just your job title. It’s your identity as a professional in your career of choice. It’s an authentic image of you that paints the best possible picture of your business strengths, natural talents, career accomplishments, and thought leadership. It distinguishes you from your peers and others in the business world.
Your personal brand is also influenced by:
Your personal brand acts as a powerful vehicle to communicate all of this good stuff about you to the world. It’s all out there — and it’s not only working for you. Your personal brand is how to grow interactions on social media, yes. But it can also help to impress potential work partners and attract more business to your industry, organization, company, and cause. (By the way, this strategy has worked brilliantly for Angela Pointon and 11outof11).
Just like your company envisioned the essence of a new product or service, you need to soul-search your professional life and write a vision for your personal brand. Start by asking yourself these questions:
From your answers, you can craft a well-rounded vision of your personal brand that can also attract attention and interest in your business.
Many professionals say their personal brand is the most compelling reason for their success. So do a complete overhaul of your current profile if you’ve ignored it for years. Here are more ways to grow interactions on social media with a personal brand profile.
When you’re ready to integrate personal brand content on your business social media platforms to grow engagement, connect with 11outof11. Request a complimentary call with an 11outof11 expert. Contact us to learn more.