What’s the best marketing tool to help differentiate your business so your customers can easily recognize it in a crowded marketplace?
It’s your brand identity and how you communicate as a brand.
What’s the best marketing tool to help differentiate your business so your customers can easily recognize it in a crowded marketplace?
It’s your brand identity and how you communicate as a brand.
The world of marketing changes moment by moment. Do you ever have trouble keeping up?
Some tried-and-true marketing axioms will last forever, but new marketing trends also impact your business. Let’s start with the marketing funnel, which provides a backdrop for some of the biggest trends of 2023 and beyond.
What is a website audit and why is it important for achieving your marketing goals?
A successful content marketing plan needs the best resources to inform your strategy, the best content calendars to build a solid foundation to work from, and the best tools to better manage your results.
Happy that in-person events are in full swing again? We are! For B2B companies, getting together in person is a great opportunity for networking and nurturing clients.
Tired of spending too much time on social media managing too many social platforms for your business - without getting what you expect from your efforts?
Reaching your target audience is all about understandingsegmentation. To do that, you need a content marketing strategy based on:
There’s a lot of buzz around the way buyer personas can not only inform but transform your company’s marketing strategy. It’s easy to get overwhelmed by the depth and breadth of tools out there that help you understand your ideal customers better. It may have you wondering, Should I change my marketing target segments? How? With buyer personas or something else?
If you’re using social media ads to promote your products or services, you’re in good company. According toHubSpot, it’s the number one reason why marketers are weighing how much to spend on online ads in 2023 (the number two reason is increasing their brand awareness).
In November of 2022, the artificial intelligence (AI) writing tool called ChatGPT was launched by OpenAI. Almost immediately, people began using it for writing content of all types, for research purposes, and even for drafting legal documents. ChatGPT had over a million users in just five days. But what, if any, are the ramifications of using an AI tool for writing business content? Can ChatGPT write business content well?
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